Are All-Natural Beauty Products Really Better For Your Skin?


When it comes to buzzy skincare trends, perhaps nothing has been more on the rise in recent years than products boasting “all-natural” or “naturally derived” ingredients. Take a walk through any drugstore beauty aisle, and you’ll see everything from moisturizers to face washes touting natural properties—probably with a plant on the packaging to really drive the point home. And statistics are showing that this marketing is catching on. A recent survey done by Statista discovered that more than 50% of both female and male consumers in the United States prefer skincare products that are either natural or organic. However, another study conducted by Kantar Worldpanel found that just 23% of women believe natural products are more effective than synthetic ones. This got us wondering: Is natural skin care really better?

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